Advertising and the Media
Use For
- counter-advertising campaigns
- media campaigns
- movies
- public service announcements
- TV
The above terms should instead be replaced for the preferred term above "Advertising and the Media".
Displaying 501 - 957 of 957
Title: The Hobart and William Smith Colleges experiment: a synergistic social norms approach using print, electronic media, and curriculum infusion to reduce collegiate problem drinking.Publisher: San Francisco * Jossey-Bass;Source: Chap. 3, pp. 35-64. In: Perkins, H.W., ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. xvi + 320 pp.Year: 2003
Title: Hollywood shot by shot: alcoholism in American cinema.Publisher: New York * Aldine de Gruyter;Source: xvii + 292 pp.Year: 1991
Title: Hollywood shot by shot: alcoholism in American cinema.Publisher: New York * Aldine de Gruyter;Source: xvii + 292 pp.Year: 1991
Title: Hooper's Hooch: is alcoholic lemonade targeted at underage drinkers?Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 2): 43-46,ISSN: 0891-6950
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Full text availability is for Rutgers access only
Title: How effective are ad industry's anti-drug PSA's [Public Service Advertising]?Year: 1990Journal: Bottom Line on Alcohol in Society 9 (No. 4): 16-19,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: How young viewers respond to televised drinking and driving messages.Year: 1994Journal: Alcohol-Drugs and Driving 10 (No. 3/4): 263-275,ISSN: 0891-7086 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: I cannot trust your oaths and promises: I must have a written agreement: talk and text in The Tenant of Wildfell Hall.Year: 1992Journal: Dionysos 4 (No. 2): 31-39,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Identity talk on dangerous consumptions down-under. (Editorial.)Year: 2005Journal: Addiction Research and Theory 13(6): 515-521ISSN: 1606-6359 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: If "May Day" isn't about alcohol, why is nearly everybody drunk?Year: 1999Journal: Dionysos 9(2): 7-12,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: If you want air time.Publisher: Washington, DC * National Association of Broadcasters;Source: 32 pp.Year: 1990
Title: II. Influencing adolescent life style: the role of mass media.Year: 1987Journal: Drug and Alcohol Dependence 20: 21-26,ISSN: 0376-8716 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Imagery of feasting and drinking in Old English literature, with reference to Germanic and to Christian Latin traditions.Publisher: Queen's University of Belfast (Northern Ireland),Source: 319 pp. Ph.D. dissertation,Year: 1981
Title: Immediate effects of the Arizona alcohol warning poster.Publisher: Chicago * American Marketing Assoc.;Source: Pp. 69-77. In: Alcohol warnings. (Journal of Public Policy & Marketing, Vol. 12, No. 1.) 140 pp.Year: 1993
Title: Impact of alcohol advertising and promotions in Sri LankaYear: 2002Journal: The Globe, No. 4: 9-11ISSN: 1460-9142 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The impact of alcohol beverage container warning labels on alcohol-impaired drivers, drinking drivers and the general population in northern California.Year: 1994Journal: Addiction 89: 1639-1651,ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The impact of alcohol control measures on drinking patternsPublisher: Washington * Taylor and FrancisSource: Chap. 8, pp. 153-167. In: Grant, M. and Litvak, J., eds. Drinking patterns and their consequences. xi + 305 pp.Year: 1998
Title: The impact of alcoholism: the writer, the story, the student.Year: 1990Journal: College Teaching 38 (3): 88-92,
Title: The impact of beer advertising and its direct relationship to alcoholism in adolescents.Publisher: Montreal * Portage Program for Drug Dependencies, Inc.,Source: Pp. 343-344. In: Vamos, P. A. and Corriveau, P. J., eds. Drugs and society to the year 2000. Proceedings of the XIV World Conference of Therapeutic Communities. Volume I, pp. 1-673.Year: 1992
Title: Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal study.Year: 1998Journal: Addiction 93: 1209-1217,ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The impact of a media campaign on public action to help maltreated children in addictive families.Year: 1995Journal: Child Abuse Neglect 19: 921-932,
Title: The impact of presence versus absence of negative consequences in dramatic portrayals of alcohol drinking.Year: 1997Journal: Journal of Alcohol and Drug Education 42 (No. 3): 18-26,ISSN: 0090-1482 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The impact of product usage warnings in alcoholic beverage advertising.Year: 1990Journal: Journal of Public Policy and Marketing 9: 16-29,ISSN: 0743-9156 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The impact of social and regulatory policy on drinking behavior.Publisher: Rockville, MDSource: Chap. 11, pp. 209-248. In: National Institute on Alcohol Abuse and Alcoholism. The development of alcohol problems: exploring the biopsychosocial matrix of risk. (NIAAA Research Monogr. No. 26.) xx + 435 pp.Year: 1994
Title: Implications of structural changes in the global alcohol supplyYear: 2000Journal: Contemporary Drug Problems 27 (1): 163-187ISSN: 0091-4509 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Important characteristics of warning displays on alcohol containers.Year: 1993Journal: Journal of Studies on Alcohol 54: 457-461,ISSN: 0096-882X Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: I must have drink: addiction, angst, and Victorian realism.Year: 1990Journal: Dionysos 2 (No. 2): 11-25,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Industry boosts promotions as alcohol sales decline.Year: 1992Journal: Bottom Line on Alcohol in Society 13 (No. 2): 23-26,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The influence of advertising on alcohol consumption: a literature review and an econometric analysis of four European nations.Year: 1994Journal: Int. J. Advertising. 13: 287-310,
Title: The influence of literary and philosophical accounts on drug taking.Year: 1988Journal: Journal of Drug Issues 18: 229-244,ISSN: 0022-0426 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The influence of psychosocial factors and television exposure on the drinking behavior of adolescents: an examination of cultivation effects and the theory of reasoned action.Publisher: The Florida State UniversitySource: 291 pp. Ph.D. Dissertation,Year: 1993
Title: Information and voluntary agreements: the policy networks.Publisher: Brookfield, VT * AveburySource: Chap. 2, pp. 25-43. In: Godfrey, C. and Robinson, D., eds. Preventing alcohol and tobacco problems. Volume 2. Manipulating consumption: information, law and voluntary controls. xiv + 212 pp.Year: 1990
Title: The information component.Publisher: New York * St. Martins PressSource: Chap. 11, pp. 183-202. In: Robinson, D., Maynard, A. and Chester, R., eds. Controlling legal addictions. Proceedings of the twenty-fifth annual symposium of the Eugenics Society, London, 1988. xiv + 241 pp.Year: 1989
Title: Inspired by drink: an anthology.Publisher: New York * William MorrowSource: xxvii + 461 pp.Year: 1988
Title: Inter-regional meeting on alcohol-related problems, Tokyo, 2-8 April 1991; report.Publisher: GenevaSource: 69 pp.Year: 1991
Title: Introduction to alcohol research: implications for treatment, prevention, and policy.Publisher: Boston * Pearson EducationSource: xxvii + 284 pp.Year: 2004
Title: [IOGT World Congress meets in Berlin.]Year: 1994Journal: Bottom Line on Alcohol in Society 15 (No. 4): 10-21,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Is 44 Liquormart a turning point?Year: 1997Journal: Journal of Public Policy and Marketing 16: 156-162,ISSN: 0743-9156 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Is the government warning label legal?Year: 1990Journal: Moderation Reader, pp. 31-33,
Title: Israeli Christian, Druze, and Moslem adolescents' attitudes toward magazine advertisements.Year: 1992Journal: International Journal of the Addictions 27: 735-741,ISSN: 0020-773X Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Italian alcohol advertising: a qualitative content analysisYear: 2001Journal: Contemporary Drug Problems 28(3): 391-414ISSN: 0091-4509 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The Italian debate on alcohol advertising regulationYear: 2001Journal: Contemporary Drug Problems 28(4): 719-737ISSN: 0091-4509 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: James and the Giant Peach: subtle messages in the movies, even for kids.Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 2): 27-28,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Jays and jags: gender, class, and addiction in Howells' Landlord at Lion's Head.Year: 1992Journal: Dionysos 3 (No. 3): 36-46,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Jobson's beer handbook 1993.Publisher: New York * Jobson Publishing Corp.;Source: 128 pp.Year: 1993
Title: Jobson's licensed beverage marketing and merchandising fact book 1993.Publisher: New York * Jobson Publishing Corp.;Source: 128 pp.Year: 1993
Title: Jobson's liquor handbook 1993.Publisher: New York * Jobson Publishing Co.;Source: 238 pp.Year: 1993
Title: Jobson's liquor handbook 1994.Publisher: New York * Jobson Publishing Corp.;Source: 240 pp.Year: 1994
Title: Jobson's wine handbook, 1993.Publisher: New York * Jobson Publishing Corp.;Source: 136 pp.Year: 1993
Title: Jobson's wine handbook 1994.Publisher: New York * Jobson Publishing Corp.;Source: 136 pp.Year: 1994
Title: Jobson's wine handbook 1995.Publisher: New York * Jobson Publishing;Source: 184 pp.Year: 1995
Title: Keeping scorePublisher: Washington * Drug strategiesSource: 36 pp.Year: 1997
Title: Kennedy introduces legislation in Congress aimed at curtailing alcohol advertising.Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 2): 25-26,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Key integrative communication systems (KICS): the role of media in community approaches to alcohol prevention.Publisher: Belvedere, CA * California Health Research FoundationSource: Appendix B, pp. 85-87. * In: Mecca, A. M., ed. Prevention action plan for alcohol-related problems. viii + 90 pp. + appendices.Year: 1985
Title: Killing us softly: gender roles in advertising.Publisher: Philadelphia * Hanley & BelfusSource: Pp. 635-649. In: Strasburger, V. C. and Comstock, G. A., eds. Adolescents and the media. (Adolescent Medicine: State of the Art Reviews, Vol. 4, No. 3.) ix + pp. 479-657.Year: 1993
Title: Knowing when to say when: time to agree on a standard for moderate drinking.Year: 1998Journal: Bottom Line on Alcohol in Society 19(No. 2): 93-102,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Labelling alcoholic drinks: percentage proof, original gravity, percentage alcohol or standard drinks?Year: 1990Journal: Drug and Alcohol Review 9 (No. 1): 81-89,ISSN: 0959-5236 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Last call for high-risk bar promotions that target college students: a community action guidePublisher: Washington * Center for Science in the Public InterestFormat: Manual. 3 and 5.Source: 61 pp.Year: 1997
Title: Latest approaches to preventing alcohol abuse and alcoholismYear: 2000Journal: Alcohol Research and Health 24(1): 42-51ISSN: 1535-7414 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Latinos protest marketing to minorities.Year: 1998Journal: Bottom Line on Alcohol in Society 19(No. 2): 201-204,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Leading E. A. Poe through a standard test for alcoholism.Year: 1999Journal: Dionysos 9(2): 13-20,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Learning to drink: familial, peer, and media influences.Publisher: New Brunswick, NJ * Rutgers Center of Alcohol StudiesSource: Chap. 9, pp. 177-197. In: Pittman, D. J. and White, H. R., eds. Society, culture, and drinking patterns reexamined. xvii + 805 pp.Year: 1991
Title: Let the river run: changing the course of our alcohol culture.Year: 1998Journal: Bottom Line on Alcohol in Society 19(No. 2): 29-53,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Liquor advertisements on television: just say no.Year: 1998Journal: Journal of Public Policy and Marketing 17: 139-142,ISSN: 0743-9156 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Liquor advertising does not promote alcoholism.Source: Chap. 2.6, pp. 79-82. In: Debner, C. B., ed. Opposing viewpoints: chemical dependency. 240 pp. St. Paul, MN; Greenhaven Press;Year: 1985
Title: Liquor advertising promotes alcoholism.Source: Chap. 2.5, pp. 73-78. In: Debner, C. B., ed. Opposing viewpoints: chemical dependency. 240 pp. St. Paul, MN; Greenhaven Press;Year: 1985
Title: Liquor industry turns to television to recruit new drinkers.Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 4): 50-55,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Liquor industry wants larger share of Black market: but Blacks not anxious for equality in alcohol problems.Year: 1987Journal: Bottom Line on Alcohol in Society 8 (No. 2): 13-14,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Liquor, tobacco industries charged with exploiting minorities.Year: 1990Journal: Bottom Line on Alcohol in Society 10 (No. 2): 20-23,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Literature (and other arts): what we talk about when we talk about spirituality and recoveryYear: 2001Journal: Dionysos 11(1): 35-46ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The literature of three delectable Kentucky vices. Part II: spirits and tobacco.Year: 1989Journal: Kentucky Review 9 (No. 2): 48-66,
Title: Loading a time bomb into a carYear: 2000Journal: Dram Shop and Alcohol Reporter 18(3): 1, 2-4
Title: The 'Loi Evin': a French exception.Year: 2004Journal: The Globe no. 1-2: 33-36ISSN: 1460-9142 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Longitudinal relationship between the alcohol warning label and alcohol consumptionYear: 2001Journal: Journal of Studies on Alcohol 62(2): 221-227ISSN: 0096-882X Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Loosening the grip: a handbook of alcohol information.Publisher: St. Louis, MO * Mosby Year BookSource: 4th ed. xx + 411 pp.Year: 1991
Title: Loosening the grip: a handbook of alcohol information. 8th ed.Publisher: New York * McGraw HillSource: xxii + 631 pp.Year: 2006
Title: Lying down with the lion: co-operating with the alcohol industry? The 1991 Leonard Ball Oration.Year: 1992Journal: Drug and Alcohol Review 11 (No. 1): 51-58,ISSN: 0959-5236 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Mad at the ads! A citizen's guide to challenging alcohol advertising practices.Publisher: Washington, DC * Center for Science in the Public Interest;Source: 40 pp.Year: 1992
Title: MADD rates the states: a media advocacy event to advance the agenda against alcohol-impaired driving.Year: 1995Journal: Public Health Reports 110: 240-245,ISSN: 0033-3549 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: MADD's position on alcohol advertising: a response to Marshall and Oleson.Year: 1995Journal: Journal of Public Health Policy 16(2): 231-238,
Title: The magical mantle, the drinking horn and the chastity test: a study of a "Tale" in Arthurian Celtic literature.Publisher: University of Edinburgh (United Kingdom),Source: 474 pp. Ph.D. dissertation,Year: 1987
Title: Maigret's Paris conserved and distilled.Publisher: New York * Cambridge University PressSource: Chap. 12, pp. 220-236. In: Douglas, M., ed. Constructive drinking: perspectives on drink from anthropology. ix + 291 pp.Year: 1987
Title: Male adolescents' reactions to TV beer advertisements: the effects of sports content and programming context.Year: 1996Journal: Journal of Studies on Alcohol 57: 425-433,ISSN: 0096-882X Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Management of drinking problems. (WHO Regional Pubns, European Series, No. 32.)Publisher: Copenhagen * World Health Organization, Regional Office for Europe;Source: 168 pp.Year: 1990
Title: Marin Institute challenges alcohol industry donations to disability-related charities.Year: 1994Journal: Bottom Line on Alcohol in Society 15 (No. 1): 17-19,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Marketing alcohol in AsiaYear: 2001Journal: The Globe, No. 1: 20-22ISSN: 1460-9142 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Marketing alcohol to young people: implications for industry regulation and research policyYear: 2000Journal: Addiction 95 (Suppl. 4): S597-S608ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Marketing and public policy: prospects for the future.Year: 1997Journal: Journal of Public Policy and Marketing 16: 139-143,ISSN: 0743-9156 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Marketing beer in IsraelYear: 2001Journal: The Globe, No. 2: 10-11ISSN: 1460-9142 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Marketing booze to blacks.Publisher: Washington * Center for Science in the Public InterestSource: xvi + 54 pp.Year: 1987
Title: Marketing booze to blacks.Publisher: Washington, DC * Center for Science in the Public Interst;Source: xvi + 54 pp.Year: 1987
Title: Marketing booze to Blacks.Publisher: Minneapolis, MN * Institute on Black Chemical Abuse;Format: Audiovisual.Year: 1990Length: 1/2" video cassette (17 min)
Title: Marketing disease to Hispanics: the selling of alcohol and tobacco.Publisher: Piscataway, NJ * UMDNJ-Robert Wood Johnson Medical School Department of Environmental and Community Medicine;Format: Audiovisual.Year: 1992Length: 1/2" video cassette (16 min): includes video study guide.
Title: Marketing disease to Hispanics: the selling of alcohol, tobacco, and junk foods.Publisher: Washington * Center for Science in the Public Interest;Source: xi + 100 pp.Year: 1989
Title: The marketing of alcohol to college students: the role of low prices and special promotions.Year: 2003Journal: American Journal of Preventive Medicine 25(3): 204-211
Title: Marketing of alcohol to young people: a comparison of the UK and PolandYear: 2004Journal: European Addiction Research 10(1): 1-7ISSN: 1022-6877 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Marketing traffic safety as a consumer product in Victoria, Australia.Publisher: Cologne * Verlag TÜV Rheinland;Source: Pp. 1437-1442. In: Utzelmann, H.-D., Berghaus, G. and Kroj, G., eds. Alcohol, drugs and traffic safety - T92: Band 3. Proceedings of the 12th International Conference on Alcohol, Drugs and Traffic Safety, Cologne, 28 September - 2 October, 1992. Pp. 1151-1602.Year: 1993
Title: Marketing without limitsYear: 2002Journal: The Globe, No. 4: 9-10ISSN: 1460-9142 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Mass communication and drug education: evaluation of the Dutch National Drug Campaign booklet "What Everybody Ought to Know About Drugs."Source: Other Populations and AlcoholYear: 1991Journal: Journal of Alcohol and Drug Education 36: 63-74,ISSN: 0090-1482 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Mass communication and persuasion: the evolution of direct effects, limited effects, information processing, and affect and arousal models.Publisher: Hillsdale, NJ * Lawrence Erlbaum Assoc.;Source: Chap. 4, pp. 53-69. In: Donohew, L., Sypher, H. E. and Bukoski, W. J., eds. Persuasive communication and drug abuse prevention. xxi + 349 pp.Year: 1991
Title: Mass communication effects on drinking and driving.Publisher: Rockville, MDSource: Pp. 15-34. In: U.S. Surgeon General's Office. Surgeon General's workshop on drunk driving: background paper. xviii + 260 pp.Year: 1988
Title: Mass communications, alcohol misuse and traffic safety: functions and dysfunctions.Publisher: Lausanne, Switzerland * International Council on Alcohol and AddictionsSource: Pp. 481-487. In: Tongue, A. and Tongue, E., eds. Proceedings of the 31st International Institute on the Prevention and Treatment of Alcoholism. Vol. 1. Rome, 2-7 June 1985. 495 pp.Year: 1986
Title: Mass communications and drinking-driving: theories, practices and results.Year: 1990Journal: Alcohol-Drugs and Driving 6 (No. 2): 61-81,ISSN: 0891-7086 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Mass media.Publisher: Boston * Allyn and Bacon;Source: Chap. 12, pp. 249-265. In: Coombs, R. H. and Ziedonis, D. M., eds. Handbook on drug abuse prevention: a comprehensive strategy to prevent the abuse of alcohol and other drugs. xx + 551 pp.Year: 1995
Title: Mass media and health promotion: the promise, the problems, the challenge.Publisher: Berkeley, CA * University of California, School of Public HealthSource: mimeogr. 17 pp.Year: 1989
Title: Mass media and the prevention of drug problems: a psychological appraisal.Year: 1990Journal: Drug and Alcohol Review 9: 177-185,ISSN: 0959-5236 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Mass media and public health: moving the focus from the individual to the environment.Publisher: Bethesda, MD;Source: Chap. 16, pp. 253-268. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Mass media marketing and advocacy to reduce alcohol-related harmPublisher: Chichester, UK * John Wiley and SonsSource: Chap. 41, pp. 805-822. In: Heather, N., Peters, T. J. and Stockwell, T., eds. International handbook of alcohol dependence and problems. xvii + 892 pp.Year: 2001
Title: Mass media marketing and advocacy to reduce alcohol-related harm.Publisher: Chichester, U.K. * John Wiley and Sons;Source: Chap. 18, pp. 321-338. In: Heather, N. and Stockwell, T., eds. The essential handbook of treatment and prevention of alcohol problems. xii + 380 pp.Year: 2004
Title: Mass-media publicity campaign on driving while intoxicated.Publisher: New York * ElsevierSource: Pp. 479-482. In: Noordzij, P. C. and Roszbach, R., eds. Alcohol, drugs and traffic safety - T86. xx + 685 pp.Year: 1987
Title: The matter of substance: alcohol and drugs in fiction for young readers.Publisher: Deakin ACT, Australia * Alcohol and Other Drugs Council of Australia;Source: xxviii + 157 pp.Year: 1995
Title: Matt Scudder: fighting the good fight against crime and booze.Year: 1993Journal: Dionysos 5 (No. 1): 29-32,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Media advocacy for alcohol policy support: results from the New Zealand Community Action Project.Year: 1993Journal: Hlth Promot. Int. 8: 167-175,
Title: The media and kids: the impact of sex, drugs and violence on childrenYear: 2001Journal: Counselor 2(4): 20-24ISSN: 1047-7314 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Media approaches to the persistent drinking driver.Publisher: Washington;Source: Appendix C4, pp. 32-38. In: Transportation Research Board. Strategies for dealing with the persistent drinking driver. (Transportation Research Circular No. 437.) 73 pp.Year: 1995
Title: Media coverage of the drug crisis.Publisher: WashingtonSource: (A report from the forum held on April 1, 1992 at the Annenberg Washington Program.) 15 pp.Year: 1992
Title: Media influencePublisher: Mahwah, NJ * Lawrence Erlbaum Assoc.;Source: Chap. 14, pp. 235-260. In: Ammerman, R. T., Ott, P. J. and Tarter, R. E., eds. Prevention and societal impact of drug and alcohol abuse. x + 423 pp.Year: 1999
Title: The media may encourage drug abuse.Publisher: San Diego * Greenhaven Press;Source: Pp. 39-41. In: Espejo, R., ed. Drug abuse: current controversies. 174 pp.Year: 2002
Title: Media perception of physician impairment.Publisher: ChicagoSource: Pp. 68-69. In: American Medical Association. Human Behavior program. Physician health and effectiveness: new directions. 170 pp.Year: 1985
Title: Media, product differences and seasonality in alcohol advertising in 1997Year: 2000Journal: Journal of Studies on Alcohol 61(6): 896-906ISSN: 0096-882X Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Media sharp: analyzing tobacco and alcohol messagesPublisher: Atlanta, GA * Center of Disease Control and Prevention. Office on Smoking and Health;Format: AudiovisualYear: 1998Length: 1/2" video cassette (7min)
Title: MediaSharp: analyzing tobacco and alcohol messages; leaders guidePublisher: Atlanta * Centers for Disease Control, Office on Smoking and HealthFormat: Manual. 5.Source: 98 pp. + video.Year: 1998
Title: Media socialization, the adolescent and high risk behavior.Year: 1989Journal: Alcohol-Drugs and Driving 5 (No. 1): 21-24,ISSN: 0891-7086 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The media's role in encouraging drug abuse is exaggerated.Publisher: San Diego * Greenhaven Press;Source: Pp. 42-43. In: Espejo, R., ed. Drug abuse: current controversies. 174 pp.Year: 2002
Title: The message from the media: drinking and driving in newspapers. (DOT Publ. HS 806-990.)Publisher: Springfield, VA * Natl Tech. Inform. Serv.;Source: iv + 83 pp.Year: 1985
Title: Message in a bottle: the 40 oz scandalPublisher: Chicago * Renaissance PressSource: xvii + 173 pp.Year: 1996
Title: Messages in alcohol advertising targeted to youthYear: 2001Journal: Australian and New Zealand Journal of Public Health 25(2): 126-131ISSN: 1326-0200 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Messages on alcohol matter. Comment on chapter 10: Regulating alcohol promotion, and chapter 11: Education and persuasion strategies. [Comment on Alcohol: No Ordinary Commodity.]Year: 2003Journal: Addiction 98(10): 1360-1361ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: A meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behaviorPublisher: Mahwah, NJ * Lawrence Erlbaum Asso.;Source: Chap. 11, pp. 231-258. In: Crano, W. D. and Burgoon, M., eds. Mass media and drug prevention: classic and contemporary theories and research. xiv + 303 pp.Year: 2002
Title: A meta-analytic perspective on "alcohol in American culture."Publisher: Bethesda, MD;Source: Chap. 2, pp. 31-35. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: A methodological interpretation of the experimental and survey research evidence concerning alcohol advertising effects.Publisher: Bethesda, MD;Source: Chap. 4, pp. 69-81. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Methods to create and sustain cross cultural prevention research partnerships: the NAPPASA project's American Indian-Anglo American example.Publisher: Washington, D.C. * Govt Print. Off.;Source: Chap. 8, pp. 149-181. In: Center for Substance Abuse Prevention. The challenge of participatory research: preventing alcohol-related problems in ethnic communities. (CSAP Cultural Competence Series 3.) xii + 459 pp.Year: 1995
Title: The Milk of Wonder: Fitzgerald, alcoholism, and The Great Gatsby.Year: 1990Journal: Dionysos 2 (No. 2): 3-10,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Minority adolescents, alcohol consumption, and media effects: a review of issues and research.Publisher: Hillsdale, NJ * Lawrence Erlbaum Associates;Source: Chap. 25, pp. 431-446. In: Lerner, R. M., ed. Early adolescence: perspectives on research, policy, and intervention. xvi + 535 pp.Year: 1993
Title: Mitigating alcohol health hazards through health warning labels and public education.Year: 1988Journal: Washington Law Review 63: 979-996,ISSN: 0043-0617 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Mixed messages.Year: 1992Journal: Mod. Maturity 35 (No. 1): 38, 40-41, 93,
Title: Mixing memory with desire: the family of the alcoholic in three mid-century plays.Year: 1989Journal: Dionysos 1 (No. 1): 10-17,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: Modeling the demand for alcoholic beverages and advertising specificationYear: 2000Journal: Agricult. Econ. 22: 147-162
Title: Monitoring alcohol advertising.Publisher: Lausanne, Switzerland * International Council on Alcohol and AddictionsSource: Pp. 349-357. In: Tongue, A. and Tongue, E., eds. Proceedings of the 31st International Institute on the Prevention and Treatment of Alcoholism. Vol. 1. Rome, 2-7 June 1985. 494 pp.Year: 1986
Title: More voices join medicine in expressing concern over amount, content of what children see on TV.Year: 1988Journal: Journal of the American Medical Association 260: 1831, 1835,ISSN: 0098-7484 Full text availability is for Rutgers access only
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Title: Most of us are tobacco free: an eight-month social norms campaign reducing youth initiation of smoking in Montana.Publisher: San Francisco * Jossey-Bass;Source: Chap. 13, pp. 224-234. In: Perkins, H.W., ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. xvi + 320 pp.Year: 2003
Title: Movement of masses.Publisher: New York * Oxford University PressSource: Chap. 9, pp. 266-295. In: Cunningham, V. British writers of the thirties. ix + 530 pp.Year: 1988
Title: The movies and the wettening of America: the media as amplifiers of cultural change.Year: 1988Journal: British Journal of Addiction 83: 11-18,ISSN: 0952-0481 Full text availability is for Rutgers access only
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Title: Movies present mixed messages about substance abuse.Publisher: Farmington Hills, MI * Greenhaven PressSource: Chap. 2, viewpoint 5, pp. 83-91. In: Egendorf, L.K., ed. Chemical dependency: opposing viewpoints. 208 pp.Year: 2003
Title: Mud, sweat and beers: a cultural history of sport and alcoholPublisher: Oxford, UK * Berg;Source: v + 151 pp.Year: 2002
Title: Multiple influences on adolescentsPublisher: Philadelphia * Brunner-RoutledgeSource: Chap. 8, pp. 167-191. In: Houghton, E. and Roche, A. M., eds. Learning about drinking. xv + 304 pp.Year: 2001
Title: Myths, men & beer: an analysis of beer commercials on broadcast television, 1987.Publisher: Falls Church, VA * AAA Foundation for Traffic SafetySource: 51 pp.Year: 1987
Title: The National Campaign Against Drug Abuse: how it works and how it has addressed women.Publisher: St. Leonards, NSW, Australia * Allen & Unwin;Source: Chap. 12, pp. 155-169. In: Broom, D. H., ed. Double bind: women affected by alcohol and other drugs. xiv + 235 pp.Year: 1994
Title: National campaign against drug abuse. (Letter.)Year: 1989Journal: Med. J. Aust. 150: 408-409,
Title: The National School Boards Association takes a stand on the media and public awareness [sic] of the influence of alcohol advertising on our kids.Year: 1990Journal: Adolescent Counselor 3 (No. 3): 41-43,ISSN: 1042-7589 Full text availability is for Rutgers access only
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Title: The National School Boards Association takes a stand on the media and public awareness [sic] of the influence of alcohol advertising on our kids.Year: 1990Journal: Adolescent Counselor 3 (No. 3): 41-43,ISSN: 1042-7589 Full text availability is for Rutgers access only
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Title: A nation under the influence: America's addiction to alcoholPublisher: Boston * Allyn and BocanSource: xix + 278 pp.Year: 2002
Title: The nature and effectiveness of media advocacy, counteradvertising, and health promotion messages.Publisher: Bethesda, MD;Source: Chap. 17, pp. 269-273. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Network commercials promote legal drugs: outnumber anti-drug PSA's 45-to-1.Year: 1994Journal: Journal of Drug Education 24: 291-302,ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: New directions in alcohol policy.Year: 1989Journal: Annual Review of Public Health 10: 245-279,
Title: New message from the spirit world: new ad policy.Year: 1988Journal: Alcoholism and Addiction 8 (No. 6): 10,ISSN: 0884-1403 Full text availability is for Rutgers access only
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Title: The new prohibitionism: the crusade against tobacco is relentless. Why does booze get a free ride?Year: 1998Journal: Bottom Line on Alcohol in Society 19(4): 67-69ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: New research underscores need to reduce youth exposure to alcohol adsYear: 2006Journal: The Globe, No. 3, 2005- No.1, 2006:26-27ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: News coverage of alcohol and other drugs in U.S. college newspapersYear: 2000Journal: Journal of Drug Education 30(4): 453-465ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: Next target liquor companies: is the alcohol industry headed down "tobacco road?"Year: 1997Journal: Bottom Line on Alcohol in Society 18 (No. 2): 23-28,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Ninth special report to the U.S. Congress on alcohol and health from the Secretary of Health and Human Services.Publisher: Bethesda, MD * National Institutes of HealthSource: xi + 420 pp.Year: 1997
Title: Nontraditional media and promotions in the marketing of alcoholic beverages.Publisher: Bethesda, MD;Source: Chap. 13, pp. 209-238. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Northern spirits: a social history of alcohol in Canada.Publisher: Toronto * Addiction Research FoundationSource: xx + 262 pp.Year: 1996
Title: Nothing new about concern over alcohol advertising.Year: 1994Journal: Bottom Line on Alcohol in Society 15 (No. 2): 38-41,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Not just smoke and mirrors: free expression and EC restrictions on tobacco and alcohol advertising.Year: 1992Journal: University of Chicago Legal Forum, pp. 419-439,ISSN: 0892-5593 Full text availability is for Rutgers access only
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Title: Observations, the influence of culture on American and British advertising: an exploratory comparison of beer advertising.Year: 1996Journal: J. Advertis. Res.: 79-88,
Title: On drugs and mass media in America's consumer society.Publisher: Washington * Govt Print. Off.;Source: Chap. 2, pp. 31-52. In: Office for Substance Abuse Prevention. Youth and drugs: society's mixed messages. (OSAP Prevent. Monogr. No. 6.) viii + 174 pp.Year: 1990
Title: One for the road then?: communicative and sociolinguistic parameters of social and problem drinking.Year: 1992Journal: Int. J. Appl. Ling. 2: 139-165,
Title: On regulating broadcast alcohol advertising.Year: 1993Journal: Journal of Broadcasting and Electronic Media 37: 107-113,
Title: Organizational aspects of health communication campaigns: what works?Publisher: Newbury Park, CA * Sage Pubns.;Source: ix + 249 pp.Year: 1993
Title: Organizing and coalition building: the key to success.Year: 1998Journal: Bottom Line on Alcohol in Society 19(No. 2): 208-210,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Outcome evaluationPublisher: Houndmills, UK * Macmillan PressSource: Chap. 11, pp. 183-205. In: Holmila, M., ed. Community prevention of alcohol problems. xv + 251pp.Year: 1997
Title: Outdoor advertising of addictive products.Year: 1991Journal: N. J. Med. 88: 331-333,
Title: Out of the darkness: informing the public about inherited vulnerability to alcoholism.Year: 1988Journal: Alcohol Health and Research World 12 (No. 2): 114-119, 125,ISSN: 0090-838X Full text availability is for Rutgers access only
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Title: Overexposed: youth a target of alcohol advertising in magazinesPublisher: WashingtonSource: 19 pp.Year: 2002
Title: Overexposed: youth a target of alcohol advertising in magazinesPublisher: Washington * Center on Alcohol Marketing and YouthSource: 19 pp.Year: 2002
Title: Part VI. Alcoholic - beverage marketing and promotion. Overview and introduction.Publisher: Greenwich, CT * JAI PressSource: Pp. 261-265. In: Holder, H. D., ed. Control issues in alcohol abuse prevention: strategies for states and communities. Suppl. No. 1. xvii + 446 pp.Year: 1987
Title: The perceived effects of drug messages on use patterns in adolescents.Year: 1990Journal: Journal of Drug Education 20: 305-318,ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: Perceived realism and role attractiveness in movie portrayals of alcohol drinkingYear: 2001Journal: American Journal of Health Behavior 25(5): 433-446
Title: Persistent effects of a message counter-marketing light cigarettes: results of a randomized controlled trialYear: 2001Journal: Addictive Behaviors 26(3): 447-452ISSN: 0306-4603 Full text availability is for Rutgers access only
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Title: Perspectives on adolescent drug use.Publisher: New York * Haworth PressSource: (Drugs and Society, Vol. 3, Nos. 1/2.) xii + 170 pp.Year: 1989
Title: Persuasive communication in the mass media: implications for preventing drug-related behavior among youths.Year: 1997Journal: Journal of Child and Adolescent Substance Abuse 6 (No. 2): 49-56,ISSN: 1067-828X Full text availability is for Rutgers access only
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Title: Placing alcohol warnings before, during, and after TV beer ads: effects on knowledge and responses to the ads and the warnings.Year: 1999Journal: Journalism and Mass Communication Quarterly 76(3): 468-484
Title: Point-of-purchase alcohol marketing and promotion by store type--United States, 2000-2001.Year: 2003Journal: MMWR-Morbidity and Mortality Weekly Report 52(14): 310-313ISSN: 0149-2195 Full text availability is for Rutgers access only
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Title: Point-of-purchase alcohol marketing and promotion by store type--United States, 2000-2001.Year: 2003Journal: MMWR-Morbidity and Mortality Weekly Report 52(14): 310-313ISSN: 0149-2195 Full text availability is for Rutgers access only
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Title: Policy change as a means for reducing the prevalence and impact of alcoholism, smoking, and obesityPublisher: New York * Plenum PressSource: Chap. 8, pp. 105-118. In: Miller, W. R. and Heather, N., eds. Treating addictive behaviors. 2d ed. xii + 357pp.Year: 1998
Title: Policy compendium on tobacco, alcohol, and other harmful substances affecting adolescents: alcohol and other harmful substances.Publisher: Chicago, IL * American Medical Assoc.;Source: iv + 57 pp.Year: 1994
Title: The politics of mounting a public education campaign.Year: 1990Journal: Drug Education Journal of Australia 131-137,ISSN: 0818-884X Full text availability is for Rutgers access only
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Title: The portrayal of alcohol and drug issues in the Victorian print media: an analysis.Year: 1990Journal: Drug Education Journal of Australia 4: 119-129,ISSN: 0818-884X Full text availability is for Rutgers access only
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Title: Portrayals and effects of alcohol in television entertainment programming.Publisher: Bethesda, MD;Source: Chap. 9, pp. 133-150. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Portrayals of alcohol on prime-time television.Year: 1990Journal: Journal of Studies on Alcohol 51: 428-437,ISSN: 0096-882X Full text availability is for Rutgers access only
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Title: Positive responses to televised beer advertisements associated with drinking and problems reported by 18 to 29- year-olds.Year: 1998Journal: Addiction 93: 749-760,ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Potential nutrition messages in magazines read by college students.Year: 1990Journal: Adolescence 25: 717-724,
Title: Like pouring gasoline on a fire: reducing alcohol's role in societal violencePublisher: San Rafael, CA * Marin Institute for the Prevention of Alcohol and other Drug ProblemsSource: (Paper presented at the 125th annual meeting of the American Public Health Association, Indianapolis, November 9-13, 1997.) Rev., 26 pp.Year: 1998
Title: Power distance and collectivist/individualist strategies in alcohol warnings: effects by gender and ethnicityYear: 1999Journal: Journal Health Commun. 4: 295-310
Title: Predicting the potential for risky behavior among those "too young" to drink as the result of appealing advertisingYear: 2000Journal: Journal of Health Communication 5(1): 13-27
Title: Predictors of beer advertising awareness among eighth gradersYear: 2003Journal: Addiction 98(9): 1297-1306ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Press coverage of the 1985 Alko strike.Publisher: Helsinki;Source: Chap. 2, pp. 23-38. Österberg, E. and Säilä, S.-L., eds. Natural experiments with decreased availability of alcoholic beverages: Finnish alcohol strikes in 1972 and 1985. (Finnish Foundation for Alcohol Studies, Vol. 40.) 218 pp.Year: 1991
Title: Preventing alcohol problems: a guide to local action.Publisher: London * TavistockSource: xii + 322 pp.Year: 1986
Title: Preventing drug use in adolescents through media interventions.Year: 1990Journal: Journal of Consulting and Clinical Psychology 58: 416-424,ISSN: 0022-006X Full text availability is for Rutgers access only
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Title: Prevention aimed at the environmentPublisher: New York * Oxford University PressSource: Chap. 31, pp. 573-594. In: McCrady, B. S. and Epstein, E. E., eds. Addictions: a comprehensive guidebook. xvii + 645pp.Year: 1999
Title: Prevention and intervention.Publisher: Washington * Govt Print. Off.;Source: Chap. 6, pp. 97-119. In: National Institute on Alcohol Abuse and Alcoholism. Sixth special report to the U.S. Congress on Alcohol and Health from the Secretary of Health and Human Services. xx + 147 pp. (DHHS Publ. No. ADM 87-1519.)Year: 1987
Title: Prevention and treatment of alcohol problems: research opportunities.Publisher: Washington * National Academy PressSource: xiv + 339 pp.Year: 1989
Title: Prevention as skills training: an approach to lessening the impact of alcohol advertising.Publisher: Bethesda, MD;Source: Chap. 8, pp. 123-132. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Prevention in France: facing new problems.Publisher: Lausanne, Switzerland * International Council on Alcohol and AddictionsSource: Pp. 211-214. In: Tongue, A. and Tongue, E., eds. Proceedings of the 31st International Institute on the Prevention and Treatment of Alcoholism. Vol. 1. Rome 2-7 June 1985. 495 pp.Year: 1986
Title: Prevention of alcohol-involved traffic crashes.Publisher: WashingtonSource: Appendix D6, pp. 85-105. In: Transportation Research Board. Alcohol and other drugs in transportation: research needs for the next decade. (Transportation Research Circular 408.) 114 pp.Year: 1993
Title: Prevention of deaths from harmful drinking in the United States: the potential effects of tax increases and advertising bans on young drinkersYear: 2006Journal: Journal of Studies on Alcohol 67(2): 300-308ISSN: 0096-882X Full text availability is for Rutgers access only
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Title: Prevention of substance use problems: models, factors, and processes.Year: 1993Journal: International Journal of the Addictions 28: 1177-1208,ISSN: 0020-773X Full text availability is for Rutgers access only
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Title: Prevention plus II: tools for creating and sustaining drug-free communities.Publisher: Washington * Govt Print. Off.;Source: xxiv + 541 pp.Year: 1989
Title: Prevention policies.Publisher: Edinburgh * Churchill Livingstone;Source: Pp. 171-185. In: Edwards, G. and Peters, T. J., eds. Alcohol and alcohol problems. (British Med. Bull., Vol. 50, No. 1.) 234 pp.Year: 1994
Title: Prevention priorities: taxes, advertising top the list.Year: 1990Journal: Prevention File 5 (No. 2): 11-12,ISSN: 1065-3961 Full text availability is for Rutgers access only
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Title: Prevention technologies for drug-involved youth.Publisher: Thousand Oaks, CA * Sage Publications;Source: Chap. 4, pp. 81-100. In: McCoy, C. B., Metsch, L. R. and Inciardi, J. A., eds. Intervening with drug-involved youth. xviii + 222 pp.Year: 1996
Title: Preventive strategies for alcohol-related problems.Year: 1994Journal: Addiction 89: 1491-1496,ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Primary prevention of alcohol and substance abuse.Publisher: Washington * American Psychiatric PressSource: Chap. 6, pp. 117-141. In: Barter, J. T. and Talbott, S. W., eds. Primary prevention in psychiatry: state of the art. xv + 176 pp.Year: 1986
Title: The private sector: taking a role in the prevention of drug and alcohol abuse for young people.Year: 1988Journal: Journal of Drug Education 18: 185-199,ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: The private sector: taking a role in the prevention of drug and alcohol abuse for young people.Publisher: Amityville, NY * Baywood Publishing Co.;Source: Chap. 4, pp. 52-66. In: Eiseman, S., ed. Focus on alcohol. xiv + 258 pp.Year: 1991
Title: Profits or healthYear: 2001Journal: The Globe, No. 2: 20-21ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: Program context, sensation seeking, and attention to televised anti-drug public service announcements.Year: 1994Journal: Human. Commun. Res. 20: 390-412,
Title: Progress report: alcohol promotion on campus.Publisher: San Rafael, CA * The Marin Institute for the Prevention of Alcohol and other Drug ProblemsSource: 89 pp.Year: 1991
Title: Progress report: alcohol promotion on campus.Publisher: San Rafael, CA * The Marin Institute for the Prevention of Alcohol and Other Drug Problems;Source: v + 89 pp.Year: 1991
Title: Prohibiting alcohol and tobacco advertising in Switzerland: notes on a lost battle in a holy war.Year: 1995Journal: Alcologia 7: 153-156,ISSN: 0394-9826 Full text availability is for Rutgers access only
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Title: Prohibition in the movies: a film review of The Roaring Twenties (1939, Warner Brothers).Year: 1990Journal: Dionysos 2 (No. 2): 33-37,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: Promoting designated drivers: the Harvard Alcohol Project.Year: 1994Journal: American Journal of Preventive Medicine 10 (suppl 1): 11-14,
Title: Promotion and price: how the alcohol industry targets youth.Year: 1990Journal: Bottom Line on Alcohol in Society 9 (No. 3): 4-8,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Psst...the really useful guide to alcohol: evaluation of an alcohol education television series.Year: 1991Journal: Health Education Research 6: 57-64,ISSN: 0268-1153 Full text availability is for Rutgers access only
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Title: Psychophysiological reactivity to alcohol advertising in light and moderate social drinkers.Year: 1998Journal: Addictive Behaviors 23: 267-274,ISSN: 0306-4603 Full text availability is for Rutgers access only
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Title: Public awareness of the risks of drinking alcohol during pregnancy: the effects of a television campaign.Year: 1994Journal: Canadian Journal of Public Health 85: 23-27,
Title: Public disclosure on alcohol: implications for public policy.Publisher: Oxford * Oxford University Press;Source: Chap. 8, pp. 190-211. In: Holder, H. D. and Edwards, G., eds. Alcohol and public policy: evidence and issues. viii + 276 pp.Year: 1995
Title: Public health approaches to substance abuse prevention: a multicultural perspectivePublisher: Amityville, NY * Baywood Publishing Co.;Source: Chap. 1, pp. 11-41. In: Kar, S. B., ed. Substance abuse prevention: a multicultural perspective. xi + 319 pp.Year: 1999
Title: Public health, morality, and commercial free expression: efforts to control cigarette and alcohol marketing, 1950s-1980sPublisher: Ohio State UniversitySource: 417 pp. Ph.D. dissertation,Year: 2002
Title: Public support for warning labels on alcoholic beverage containers.Publisher: Berkeley, CA * Alcohol Research Group;Source: 12 pp. + tables. mimeogr.Year: 1990
Title: Public support grows for restricting TV advertising of not only distilled spirits, but beer as well.Year: 1998Journal: Bottom Line on Alcohol in Society 19(No. 2): 146-149,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: A qualitative investigation of the responses of in-treatment and recovering heavy drinkers to alcohol advertising on New Zealand television.Year: 1997Journal: Contemporary Drug Problems 24: 133-146,ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: A qualitative investigation of responses to televised alcohol advertisements.Year: 1997Journal: Contemporary Drug Problems 24: 103-132,ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: Radio daze: alcohol ads tune in underage youth.Publisher: Washington * Center on Alcohol Marketing and Youth;Source: 25 pp.Year: 2003
Title: Reasonable risk: alcohol in perspective.Publisher: New York * Brunner-RoutledgeSource: xii + 184 pp.Year: 2004
Title: Rebuttal to beer and fast cars report.Year: 1990Journal: Brewer's Digest 65 (No. 7): 13,ISSN: 0006-971X Full text availability is for Rutgers access only
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Title: Recognition and liking of tobacco and alcohol advertisements among adolescents: relationships with susceptibility to substance useYear: 1995Journal: Preventive Medicine 24: 461-466ISSN: 0091-7435 Full text availability is for Rutgers access only
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Title: Reconceptualizing alcohol advertising effects: a consumer psychology perspective.Publisher: Bethesda, MD;Source: Chap. 15, pp. 245-249. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Recovering the author of The Lost Weekend: notes on Charles Jackson.Year: 1993Journal: Dionysos 5 (No. 2): 3-18,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: Reducing alcohol consumption through television advertising.Year: 1989Journal: Journal of Consulting and Clinical Psychology 57: 613-618,ISSN: 0022-006X Full text availability is for Rutgers access only
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Title: Reducing communication abuse.Year: 1989Journal: Drug Education Journal of Australia 3: 59-64,ISSN: 0818-884X Full text availability is for Rutgers access only
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Title: Reducing underage drinking: a collective responsibility.Publisher: Washington * National Academies PressSource: xvi + 317 pp. + CD-ROM.Year: 2004
Title: Reduction of drinking and driving in fraternities: several alternative approaches.Publisher: University of MississippiSource: 192 pp. Ph.D. dissertation,Year: 1990
Title: Reference guide to addiction counseling.Publisher: Providence, RI * Manisses Communications Group;Source: 2d ed. varying pages.Year: 1993
Title: Reinterpreting Latino culture in the commodity form: the case of alcohol advertising in the Mexican American communityYear: 1995Journal: Hispanic Journal of Behavioral Sciences 17(4): 430-451ISSN: 0739-9863 Full text availability is for Rutgers access only
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Title: The relationship of perceived beer ad and PSA quality to high school students' alcohol-related beliefs and behaviorsYear: 2001Journal: Journal of Broadcasting and Electronic Media 45(4): 575-597
Title: The reliability of environmental measures of the college alcohol environmentYear: 2002Journal: Journal of Drug Education 32(4): 287-301ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: Report on the framework for responsibilityPublisher: New York * RoutledgeSource: Chap. 16, pp. 177-209. In: Grant, M. and O'Connor, J., eds. Corporate social responsibility and alcohol: the need and potential for partnership. xi + 224 pp.Year: 2005
Title: Research on mass communications and alcohol.Year: 1988Journal: Contemporary Drug Problems 15: 7-20,ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: The response of young men to increased television advertising of alcohol in New Zealand.Year: 1991Journal: Hlth Promotion Int. 6: 191-197,
Title: Responses to televised alcohol advertisements associated with drinking behaviour of 10-17-year-olds.Year: 1998Journal: Addiction 93: 361-371,ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Response to the alcoholic by 'the other' on prime time television.Year: 1988Journal: Contemporary Drug Problems 15 (No. 2): 205-228,ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: Responsible beverage service.Publisher: Palo Alto, CA * Sanford Center for Research;Format: Audiovisual.Year: 1989Length: 1/2" video cassette (25 min)
Title: Retail spending on alcoholic beverages, totals in millions of dollars.Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 4): 56-64,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Rethinking rites of passage: substance abuse on America's campuses. A report by the Commission on Substance Abuse at Colleges and Universities.Publisher: New York;Source: iii + 83 pp.Year: 1994
Title: A review of national television PSA campaigns for preventing alcohol impaired driving, 1987-1992.Year: 1995Journal: Journal of Public Health Policy 16: 59-80,
Title: Review of the research literature on the effects of health warning labels; a report to the United States Congress.Publisher: Rockville, MDSource: 6 pp. + appendices.Year: 1987
Title: The "risky business" of binge drinking among college students: using risk models for PSAs and anti-drinking campaignsYear: 2001Journal: Journal of Advertising 30(4): 23-39
Title: Road safety communication on alcohol in the European Union: presentation of European televised spot ads.Publisher: Adelaide * NHMRC Road Accident Research Unit, University of Adelaide;Source: Pp. 563-564. In: Kloeden, C. N. and McLean, A. J., eds. Alcohol, drugs and traffic safety: proceedings of the 13th International Conference on Alcohol, Drugs and Traffic Safety, Adelaide, 13 August - 18 August 1995. Vol. 1. xxv + 564 pp.Year: 1995
Title: The role of economic measures in preventing drinking problems.Publisher: New York * New York University PressSource: Chap. 14, pp. 232-242. In: Heather, N., Robertson, I. and Davies, P., eds. The misuse of alcohol: crucial issues in dependence treatment & prevention. 284 pp.Year: 1985
Title: The role of interpretation processes and parental discussion in the media's effects on adolescents' use of alcoholYear: 2000Journal: Pediatrics 105(2): 343-349ISSN: 0031-4005 Full text availability is for Rutgers access only
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Title: The role of mass media campaigns in alcohol health education.Publisher: New York * New York University PressSource: Chap. 16, pp. 255-273. In: Heather, N., Robertson, I. and Davies, P., eds. The misuse of alcohol: crucial issues in dependence treatment & prevention. 284 pp.Year: 1985
Title: The role of mass media campaigns in reducing high-risk drinking among college studentsYear: 2002Journal: Journal of Studies on Alcohol (Suppl. 14): 182-192ISSN: 0096-882X Full text availability is for Rutgers access only
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Title: The role of mass media in anti-alcohol propaganda.Publisher: Budapest, HungarySource: P. 18. In: International Council on Alcohol and Addictions. International Institute on the Prevention and Treatment of Alcoholism. 32nd. (Abstracts/Resumes.) 253 pp.Year: 1986
Title: The role of the mediaPublisher: Philadelphia * Brunner-RoutledgeSource: Chap. 10, pp. 209-242. In: Houghton, E. and Roche, A. M., eds. Learning about drinking. xv + 304 pp.Year: 2001
Title: The role of the media in alcohol and drug abuse prevention. (Proceedings of the Regional Conference on Alcohol & Drug Abuse Problems, Columbo, Sri Lanka, April 20-23, 1987.)Year: 1987Journal: ADIC 1 (No. 2): 27-31,
Title: Role of the media in influencing trajectories of youth smokingYear: 2003Journal: Addiction 98(Suppl. 1): 79-103ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Roles of commercial interests in alcohol policies: recent developments in North AmericaYear: 2000Journal: Addiction 95 (Suppl. 4): S581-S595ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: The Rowan University social norms project.Publisher: San Francisco * Jossey-Bass;Source: Chap. 6, pp. 100-110. In: Perkins, H.W., ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. xvi + 320 pp.Year: 2003
Title: Rural independent movie theatres as a channel for disseminating alcohol information.Year: 1989Journal: Human Serv. Rural Environ. 13: 36-39,
Title: Samuel Johnson on drinking.Year: 1993Journal: Dionysos 5 (No. 2): 19-27,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: Saturated in beer: awareness of beer advertising in late childhood and adolescenceYear: 2005Journal: Journal of Adolescent Health 37(1): 29-36ISSN: 1054-139X Full text availability is for Rutgers access only
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Title: Save lives.Publisher: Boston, MA * Join Together;Source: iv + 27 pp.Year: 1993
Title: Save lives! Report and recommendations of the Join Together Public Policy Panel on underage access to alcohol.Publisher: Boston * Join Together;Source: 27 pp.Year: 1994
Title: Script(ing) treatment: representations of recovery from addiction in Hollywood film.Year: 2005Journal: Contemporary Drug Problems 32(3): 467-493ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: The seduction of the family.Publisher: Sydney * Alcohol & Drug FoundationSource: Pp. 110-116. In: Proceedings of the International Congress on Alcohol, other drugs and the family. x + 294 pp.Year: 1989
Title: Self-regulation and alcohol: a toolkit for emerging markets and the developing worldPublisher: Washington * International Center for Alcohol Policies;Source: 18 pp.Year: 2002
Title: Self-regulation--for and againstYear: 2002Journal: The Globe, No. 4: 5-7ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: Self-regulation of beverage alcohol advertisingPublisher: Washington * International Center for Alcohol PoliciesSource: ICAP Reports 9. 15 pp.Year: 2001
Title: Selling booze: alcohol marketing in NigeriaYear: 2002Journal: The Globe, No. 2: 6-10ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: Selling with sex.Year: 1997Journal: Bottom Line on Alcohol in Society 18(No. 4) 145-170,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Selling with sex: alcohol industry targets minoritiesYear: 1998Journal: Bottom Line on Alcohol in Society 19(3): 5-14ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Senior citizens: new market for alcohol advertisers.Year: 1999Journal: Bottom Line on Alcohol in Society 20(2): 76-81,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Sensation-seeking and differentially arousing television commercialsYear: 2000Journal: Journal of Social Psychology 140(6): 710-720ISSN: 0022-4545 Full text availability is for Rutgers access only
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Title: Sensation seeking and targeting of televised anti-drug PSAs.Publisher: Hillsdale, NJ * Lawrence Erlbaum Assoc.;Source: Chap. 10, pp. 209-226. In: Donohew, L., Sypher, H. E. and Bukoski, W. J., eds. Persuasive communications and drug abuse prevention. xxi + 349 pp.Year: 1991
Title: Severely dependent alcohol abusers may be vulnerable to alcohol cues in television programs.Year: 1993Journal: Journal of Studies on Alcohol 54: 85-91,ISSN: 0096-882X Full text availability is for Rutgers access only
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Title: Sex, lies and profits.Publisher: New York * The Manocherian Foundation;Format: Audiovisual.Year: 1994Length: 1/2" video cassette (17 min).
Title: Shocking numbers and graphic accounts: quantified images of drug problems in the print media.Publisher: Lanham, MD * Rowman and Littlefield Publishers;Source: Chap. 3, pp. 35-52. In: Orcutt, J.D. and Rudy, D.R., eds. Drugs, alcohol, and social problems. viii + 289 pp.Year: 2003
Title: Should advertising be restricted on alcoholic beverages?Year: 1990Journal: ACA Res. Quart. pp. 13-14, Winter
Title: Should advertising be restricted on alcoholic beverages?Year: 1990Journal: ACA Res. Quart. pp. 15-16, Winter
Title: Sign language. The message: drinking is in.Year: 1989Journal: Prevention File 4 (No. 3): 10-11,ISSN: 1065-3961 Full text availability is for Rutgers access only
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Title: Situational drinking behavior and situational drinking norms.Publisher: San Diego * University of California-San Diego, Program on Alcohol IssuesSource: Section 3, pp. 25-27. In: The natural course of drinking. Proceedings of a conference held in San Diego, California, January 18-21, 1989. vii + 55 pp. + appendices.Year: 1989
Title: The situation in CambodiaYear: 2002Journal: The Globe, No. 4: 26ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: The Smart Report: substance abuse and Canadian youth.Publisher: Toronto * Addiction Research Foundation;Source: viii + 229 pp.Year: 1993
Title: Sobering facts about America's fastest-growing minority populationYear: 2000Journal: Bottom Line on Alcohol in Society 21(1): 27-50ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Social problems in the Polish political debate.Publisher: Helsinki * Nordic Council for Alcohol and Drug ResearchSource: Other Populations and Alcohol * Pp. 85-107. In: Simpura, J. and Tigerstedt, C., eds. Social problems around the Baltic Sea: report from the Baltica Study. 208 pp.Year: 1992
Title: Social reinforcement and alcohol consumption.Publisher: New York * Gardner PressSource: Chap. 9, pp. 233-261. In: Cox, W. M., ed. Why people drink: parameters of alcohol as a reinforcer. xiii + 324 pp.Year: 1990
Title: Social responsibility in the alcohol industry: actions speak louder than wordsYear: 2002Journal: The Globe, No. 2: 11-16ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: The social stress model of alcohol and other drug abuse: a basis for comprehensive, community-based prevention.Publisher: Washington * Govt Print. Off.;Source: Chap. 4, pp. 155-171. In: Office for Substance Abuse Prevention. Prevention research findings: 1988. (OSAP Prevention Monograph No. 3.) ix + 267 pp.Year: 1990
Title: Sociocultural factors in drug abuse: report on a WHO working group.Publisher: [Copenhagen];Source: Other Populations and Alcohol * 9 pp.Year: 1990
Title: Sociocultural influences on smoking and drinkingYear: 2000Journal: Alcohol Research and Health 24(4): 225-232ISSN: 1535-7414 Full text availability is for Rutgers access only
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Title: Socio-environmental influences on adolescents' alcohol outcome expectancies: a prospective analysis.Year: 2006Journal: Addiction 101(7): 971-983ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Sociological research on alcohol use, problems, and policy.Year: 1989Journal: Annu. Rev. Sociol. 15: 163-186,
Title: So Cool It's Hot--Primary Airwaves Program.Year: 1990Journal: Drug Education Journal of Australia 4: 67-71,ISSN: 0818-884X Full text availability is for Rutgers access only
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Title: Some proposals for the alcohol industry. Comment on: Further comment on "Warning: the alcohol industry is not your friend?", with Wallack's reply.Year: 1993Journal: Addiction 88: 174-178,ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Sources of alcohol and drug information among Israeli urban adolescents.Source: Other Populations and AlcoholYear: 1995Journal: Journal of Drug Education 25: 211-222,ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: Sources of drug information among adolescent students.Year: 1991Journal: Journal of Drug Education 21: 95-106,ISSN: 0047-2379 Full text availability is for Rutgers access only
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Title: The spirit of the Czar: selling addictions to women.Publisher: Metuchen, NJ * Women's Action Alliance and the Scarecrow PressSource: Chap. 2, pp. 10-22. In: Roth, P., ed. Alcohol and drugs are women's issues. Volume 1: a review of the issues. x + 192 pp.Year: 1991
Title: Spring break, alcohol promotions, and community responses.Publisher: Washington * Govt Print. Off.;Source: Pp. 189-195. In: Center for Substance Abuse Prevention. Experiences with community action projects: new research in the prevention of alcohol and other drug problems. (CSAP Prevention Monogr. No. 14.) xvii + 301 pp.Year: 1993
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Title: Stories that hurt: tobacco, alcohol, and other drugs in the mass media.Publisher: Washington * Govt Print. Off.;Source: Chap. 3, pp. 53-127. In: Office for Substance Abuse Prevention. Youth and drugs: society's mixed messages. (OSAP Prevent. Monogr. No. 6.) viii + 174 pp.Year: 1990
Title: Strategic media advocacy for enforcement of underage drinking lawsPublisher: Calverton, MD * Pacific Institute for Research and EvaluationFormat: Manual. 5Source: 39 pp.Year: 1999
Title: Strategies advertising plans to deter drunk driving: final report. Prepared for National Highway Traffic Safety Administration.Publisher: Springfield, VA * National Technical Information ServiceSource: 150 pp.Year: 1996
Title: Strategies for the prevention of drug and alcohol problems.Publisher: Rozelle, New South Wales * CEIDASource: 49 pp.Year: 1988
Title: Striking a balance: protecting youth from overexposure to alcohol ads and allowing alcohol companies to reach the adult marketYear: 2005Journal: 25 pp. Washington; Center on Alcohol Marketing and Youth
Title: Stroh's ads targeted: bikinis and beer lead to harassment at work, suit claims.Year: 1992Journal: ABA J. 78: 20-21,
Title: Stuck in the bottle's blur: today's tendency is engaging in 'generic talk' about alcohol abuse.Year: 1989Journal: Employee Assistance 2 (No. 3): 8, 54-55,ISSN: 1042-1963 Full text availability is for Rutgers access only
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Title: Studies of the effects of alcohol advertising: two underexplored aspects.Publisher: Bethesda, MD;Source: Chap. 11, pp. 159-169. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
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Title: A study of an alcohol advertisement for low alcohol beer.Year: 1990Journal: Drug and Alcohol Review 9: 233-238,ISSN: 0959-5236 Full text availability is for Rutgers access only
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Title: Sub-Saharan AfricaPublisher: Philadelphia * Brunner/MazelSource: Chap. 2, pp. 19-90. In: Grant, M., ed. Alcohol and emerging markets: patterns, problems, and responses. ix + 364pp.Year: 1998
Title: [Substance abuse among the disabled.]Publisher: Rochester, NY * Rochester Institute of Technology, Substance and Alcohol Intervention Services for the Deaf;Source: mimeogr. 3 pp. + appendices.Year: 1985
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Title: Substance abuse prevention and the media. (letter)Year: 1999Journal: Archives of Pediatric and Adolescent Medicine 153: 313
Title: Substance abuse prevention: the intersection of science and practice.Publisher: Boston * Allyn and Bacon;Source: xi + 340 pp.Year: 2003
Title: Substance abuse prevention: theory, practice, and effectiveness.Publisher: Chicago * University of Chicago Press;Source: Pp. 461-519. In: Tonry, M. and Wilson, J. Q., eds. Drugs and crime. (Crime and Justice, Vol. 13.) x + 574 pp.Year: 1990
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Title: Substance use in popular music videosPublisher: Washington, DCSource: 40 pp. + appendixes.Year: 2002
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Title: Surgeon General's Workshop on Drunk Driving. (Proceedings, Washington, Dec. 14-16, 1988.)Publisher: Washington * Govt Print. Off.;Source: xi + 106 pp.Year: 1989
Title: Survey and experimental research on effects of alcohol advertising.Publisher: Bethesda, MD;Source: Chap. 3, pp. 39-68. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Survey indicates media campaign heightens prevention awareness.Year: 1993Journal: Prevention Forum 14: 15-18,
Title: Swedish Bikini Team attracts younger drinkers.Year: 1992Journal: Bottom Line on Alcohol in Society 12 (No. 3): 36-37,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Swedish court removes ban on alcohol advertisingYear: 2003Journal: The Globe, No. 1: 16ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: Tackling alcohol problems on campus: tools for media advocacy.Publisher: Washington, DC * Advocacy Institute;Source: 38 pp.Year: 1992
Title: Tackling alcohol together: the evidence base for a UK alcohol policyPublisher: London * Free Association BooksSource: xi +350 pp.Year: 1999
Title: Taking the cure: alcoholism recovery in the fiction of Raymond Carver.Year: 1989Journal: University of Dayton Review 20: 79-86,
Title: 'Taking the rap': drugs, alcohol and popular music. (Editorial.)Year: 2003Journal: Journal of Substance Use 8(2): 67-68ISSN: 1465-9891 Full text availability is for Rutgers access only
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Title: The targeted marketing of latino youth by the alcohol and tobacco industries.Year: 1995Journal: Prevention Pipeline 8 (No. 1): 4-7,ISSN: 1040-9882 Full text availability is for Rutgers access only
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Title: Target marketing: advertising is only part of the problemYear: 1998Journal: Bottom Line on Alcohol in Society 19(3): 26-28ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Target marketing: advertising is only part of the problem.Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 3): 52-54,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Target marketing of tobacco and alcohol-related products to ethnic minority groups in the United StatesYear: 1996Journal: Ethnic. Dis. 6: 83-98
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Title: Teen tipplers: America's underage drinking epidemicPublisher: New YorkSource: iii + 145 pp.Year: 2002
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Title: Television, alcohol ads and youth in 2003Year: 2004Journal: 3 pp. Washington; Center on Alcohol Marketing and Youth
Title: Television alcohol portrayals, alcohol advertising, and alcohol expectancies among children and adolescents.Publisher: Bethesda, MD;Source: Chap. 7, pp. 105-121. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
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Title: Television beer advertising and drinking knowledge, beliefs, and intentions among school-children.Year: 1994Journal: American Journal of Public Health 84: 254-259,ISSN: 0090-0036 Full text availability is for Rutgers access only
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Title: Television commercials for alcohol, tobacco and medication--experiences in Switzerland.Publisher: Oslo * National Directorate for the Prevention of Alcohol and Drug ProblemsSource: Pp. 394-400. In: International Congress on Alcoholism and Drug Dependence, 35th, Oslo, 1988. Proceedings. Vol. 3: papers. [xi] + 883 pp.Year: 1989
Title: The television, school and family smoking prevention/cessation project. IV. Controlling for program success expectancies across experimental and control conditions.Year: 1989Journal: Addictive Behaviors 14: 601-610,ISSN: 0306-4603 Full text availability is for Rutgers access only
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Title: Television socialization and risky driving by teenagers.Year: 1989Journal: Alcohol-Drugs and Driving 5 (No. 1): 1-11,ISSN: 0891-7086 Full text availability is for Rutgers access only
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Title: Tenth special report to the U.S. Congress on alcohol and health from the Secretary of Health and Human ServicesPublisher: Bethesda, MDSource: xxii + 492 pp.Year: 2000
Title: The tenth strategy: communications and the fight for a drug-free America. A policy memorandum to the Honorable Bob Martinez, Director of the Office of National Drug Control Policy.Publisher: Washington, DC * The Annenberg Washington Program Communications Policy Studies, Northwestern University;Source: 21 pp.Year: 1991
Title: Ten-to-sixteen-year olds' perceptions of advertisements for alcoholic drinks.Year: 1988Journal: Alcohol and Alcoholism 23: 491-500,ISSN: 0735-0414 Full text availability is for Rutgers access only
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Title: Testimony on alcohol advertising: U.S. House of Representatives Subcommittee on Transportation and Hazardous Materials, March 1, 1990.Year: 1990Journal: Journal of Public Health Policy 11: 370-381,
Title: Thackeray and drink: Vanity Fair and The Newcomes.Year: 1992Journal: Dionysos 4 (No. 1): 14-18,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: Thinking about drinking. (Titles include the magic potion; the lady drinks; one step at a time; teach your children well; Latino perspectives; driving under the influence.)Publisher: Cambridge, MA * SounDocumentaries;Year: 1988Length: (29 min each)
Title: A thirst for reverie: alcohol, despair, and dream space in Elizabeth Bishop's poetryYear: 1999Journal: Literature and Medicine 18(1): 100-113
Title: Thirsting for markets: the global impact of corporate alcoholPublisher: San Rafael, CA * The Marin Institute for the Prevention of Alcohol and Other Drug ProblemsSource: 92pp.Year: 1997
Title: Thirsting for markets: the global impact of corporate alcohol.Year: 1997Journal: Bottom Line on Alcohol in Society 18 (No. 1): 69-77,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: A thrice-told tale: fiction and alcoholism in Richard Yate's Disturbing the Peace.Year: 1990Journal: Dionysos 1 (No. 3): 3-12,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: A time series analysis of the impact of the alcohol warning label on antenatal drinking.Year: 1993Journal: Alcoholism-Clinical and Experimental Research 17: 284-289,ISSN: 0145-6008 Full text availability is for Rutgers access only
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Title: Tobacco-Nicotine and alcohol advertisements in magazines: are young readers being targeted? (Letter.)Year: 2000Journal: Journal of the American Medical Association 283(16): 2106-2107ISSN: 0098-7484 Full text availability is for Rutgers access only
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Title: Tobacco-Nicotine and alcohol billboards in 50 Chicago neighborhoods: market segmentation to sell dangerous products to the poor.Year: 1995Journal: Journal of Public Health Policy 16(2): 213-230,
Title: Tobacco-Nicotine and alcohol use in children's animated films: Pecos Bill kicks the habit. (Letter.)Year: 1999Journal: Journal of the American Medical Association 282(13): 1228ISSN: 0098-7484 Full text availability is for Rutgers access only
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Title: Tobacco-Nicotine and alcohol use in G-rated children's animated filmsYear: 1999Journal: Journal of the American Medical Association 281(12): 1131-1136ISSN: 0098-7484 Full text availability is for Rutgers access only
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Title: Tobacco promotions in the hands of youth.Year: 1995Journal: Tobacco-Nicotine Cont. 4: 253-257,
Title: Torn between knowledge and desire: alcoholism in John Berryman's "Dream Song #96."Year: 1990Journal: Dionysos 2 (No. 1): 27,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: To take or not to take alcohol industry funds.Year: 1996Journal: Student Assistance Journal 8 (No. 4): 12-14,ISSN: 1042-6388 Full text availability is for Rutgers access only
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Title: Toward rhetorical immunity: narratives of alcoholism and recovery.Publisher: University of Pennsylvania,Source: 630 pp. Ph.D. dissertation,Year: 1988
Title: Trade treaties, alcohol and public healthYear: 2001Journal: The Globe, No. 2: 6-9ISSN: 1460-9142 Full text availability is for Rutgers access only
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Title: Tragedy of the commonplace: the impact of addiction on families in the fiction of Thomas Hardy.Year: 1992Journal: Lit. Med. 11: 237-265,
Title: Transcendental alcohol marketing: rap music and the youth market. (Editorial.)Year: 2005Journal: Addiction 100(9): 1203-1204ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: Trends in public opinion about alcohol policy initiatives in Ontario and the US 1989-1991.Year: 1995Journal: Drug and Alcohol Review 14: 35-47,ISSN: 0959-5236 Full text availability is for Rutgers access only
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Title: T-shirts aid in lucrative alcohol marketing.Year: 1989Journal: Prevention File 4 (No. 4): 12,ISSN: 1065-3961 Full text availability is for Rutgers access only
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Title: TV advertising of alcohol is not in the interests of public health: comments on Ellickson et al. (2005). (Letter.)Year: 2005Journal: Addiction 100(2): 258-259ISSN: 0965-2140 Full text availability is for Rutgers access only
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Title: TV tackles DUI: take my car keys--please.Year: 1989Journal: Changes 4 (No. 2): 15, 47,ISSN: 0892-1504 Full text availability is for Rutgers access only
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Title: Two unfinished beers: a note on drinking in Hemingway's "Hills Like White Elephants".Year: 1993Journal: Dionysos 5 (No. 2): 28-30,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: UK market research group calls alcopops "fast growing new alcoholic product of all time."Year: 1997Journal: Bottom Line on Alcohol in Society 18 (No. 2): 45-51,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Under the influence: alcohol and human behavior.Publisher: Pacific Grove, CA * Brooks/Cole Publishing Co.;Source: xiii + 335 pp.Year: 1994
Title: Under the influence: alcoholic families in the plays of Sam Shepard, 1977-1985.Publisher: University of Colorado at Boulder,Source: 306 pp. Ph.D. dissertation,Year: 1991
Title: Under the influence of cyberspace.Year: 1995Journal: Student Assistance Journal 8 (No. 2): 27-30,ISSN: 1042-6388 Full text availability is for Rutgers access only
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Title: Understanding alcohol and tobacco advertising, an approach to prevention that works.Year: 1995Journal: Bottom Line on Alcohol in Society 16 (No. 4): 63-67,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Un-health promotion: results of a survey of alcohol promotion on television.Year: 1988Journal: Brit. med. J. 296: 1593-1594,
Title: The University of Arizona's campus health social norms media campaign.Publisher: San Francisco * Jossey-Bass;Source: Chap. 4, pp. 65-82. In: Perkins, H.W., ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. xvi + 320 pp.Year: 2003
Title: An unlicensed PI in AA: the Matt Scudder novels.Year: 1991Journal: Dionysos 3 (No. 1): 24-31,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: The unquenchable thirst of Edgar Allan Poe.Year: 1992Journal: Dionysos 3 (No. 3): 3-16,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: [The unquenchable thirst of Edgar Allen Poe]. (Letter.)Year: 1992Journal: Dionysos 4 (No. 1): 46-47,ISSN: 1044-4149 Full text availability is for Rutgers access only
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Title: Unstitching the fabric of glamour of advertising. (Editorial.)Year: 1989Journal: Drug Education Journal of Australia 3: 55,ISSN: 0818-884X Full text availability is for Rutgers access only
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Title: The use of alcoholic beverages as portrayed in popular detective fiction.Year: 1993Journal: Contemporary Drug Problems 20: 51-63,ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: Use of alcohol, illicit drugs, and tobacco among characters on prime-time televisionYear: 2002Journal: Substance Abuse 23(2): 95-103ISSN: 0889-7077 Full text availability is for Rutgers access only
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Title: The use of human models and cartoon characters in magazine advertisements for cigarettes, beer, and nonalcoholic beveragesYear: 2000Journal: Journal of Public Policy and Marketing 19(2): 189-200ISSN: 0743-9156 Full text availability is for Rutgers access only
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Title: The use of mass media in substance abuse prevention.Year: 1990Journal: Health Affairs, pp. 30-46, SummerISSN: 0278-2715 Full text availability is for Rutgers access only
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Title: Use of the media to reinforce community-based alcohol education and training. Section B: roundtable discussion.Publisher: Belvedere, CA * California Health Research FoundationSource: Chap. 5, pp. 66-74. In: Mecca, A. M., ed. Prevention action plan for alcohol-related problems. viii + 90 pp. + appendices.Year: 1985
Title: Use of the media to reinforce community-based alcohol education and training. Section A: commissioned paper.Publisher: Belvedere, CA * California Health Research FoundationSource: Chap. 5, pp. 57-66. * In: Mecca, A. M., ed. Prevention action plan for alcohol-related problems. viii + 90 pp. + appendices.Year: 1985
Title: U.S. health warning for alcohol containers.Year: 1988Journal: Lancet 2: 1091,ISSN: 0140-6736 Full text availability is for Rutgers access only
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Title: Using national new events to stimulate local awareness of public policy issues.Year: 1990Journal: Public Health Reports 105: 257-260,ISSN: 0033-3549 Full text availability is for Rutgers access only
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Title: Using panel data to determine the effect of advertising on brand-level distilled sprits sales.Year: 1996Journal: Journal of Studies on Alcohol 57: 73-76,ISSN: 0096-882X Full text availability is for Rutgers access only
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Title: Values, ethics, and ethical dilemmas in ATOD practicePublisher: Washington * National Association of Social Workers PressSource: Chap. 3, pp. 44-73. In: Alcohol, tobacco, and other drugs: challenging myths, assessing theories, individualizing interventions. xiv + 410 pp.Year: 2000
Title: Viewers' interpretation of television images of alcohol.Publisher: Bethesda, MD;Source: Chap. 10, pp. 151-156. In: National Institute on Alcohol Abuse and Alcoholism. The effects of the mass media on the use and abuse of alcohol. (NIAAA Research Monogr. No. 28.) xiv + 302 pp.Year: 1995
Title: Voices of the afflicted.Year: 1997Journal: Alcoholism-Clinical and Experimental Research 21: 1747-1748,ISSN: 0145-6008 Full text availability is for Rutgers access only
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Title: Warning label required for alcohol containers.Year: 1988Journal: Journal of the American Medical Association 260: 3109,ISSN: 0098-7484 Full text availability is for Rutgers access only
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Title: Warning labels on alcohol advertising: will it make a difference?Year: 1994Journal: Bottom Line on Alcohol in Society 15 (No. 1): 80-82,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Warnings and the hazards of drinking alcoholic beverages during pregnancy. (Letter.)Year: 1988Journal: Teratology 37: 609-611,ISSN: 0040-3709 Full text availability is for Rutgers access only
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Title: Washington Latino festival rejects alcohol and tobacco sponsorshipYear: 1998Journal: Bottom Line on Alcohol in Society 19(3): 39-40ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: We can share the women, we can share the wine: the regulation of alcohol advertising on television.Year: 1985Journal: Southern California Law Review 58: 1107-1145,
Title: What children know about alcohol and how they know it.Year: 1988Journal: British Journal of Addiction 83: 223-227,ISSN: 0952-0481 Full text availability is for Rutgers access only
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Title: What does alcohol mean? Alcohol's use as a symbolic code.Year: 1988Journal: Contemporary Drug Problems 15 (No. 2): 229-248,ISSN: 0091-4509 Full text availability is for Rutgers access only
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Title: What is a community and what are implications for prevention trials for reducing alcohol problems?Publisher: Westport, CT * Praeger;Source: Chap. 2, pp. 15-33. In: Holder, H. D. and Howard, J. M., eds. Community prevention trials for alcohol problems: methodological issues. xviii + 317 pp.Year: 1992
Title: What place for alcoholic beverage container labels: a view from the United States.Year: 1997Journal: Addiction 92: 789-792,ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: What would happen in the world if "sensible drinking" was adopted as a reasonable concept and advertised universally?Year: 1995Journal: Addiction 90: 169-171,ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: What would happen to alcoholic beverages if the "neoprohibitionists" could have their way?Year: 1991Journal: Bottom Line on Alcohol in Society 12 (No. 2): 25-32,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: When the cameras are rollingYear: 2006Journal: Addiction Professional 4(1): 30, 32-35ISSN: 1542-8435 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: When in doubt, use a dog.Year: 1996Journal: Bottom Line on Alcohol in Society 17 (No. 2): 24,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: When You Think About It: a video-based alcohol education program for the Yarrabah Aboriginal community.Year: 1990Journal: Drug Education Journal of Australia 4: 61-65,ISSN: 0818-884X Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: The white logic: alcoholism and gender in American modernist fiction.Publisher: Amherst, MA * University of Massachusetts Press;Source: xi + 157 pp.Year: 1994
Title: The white logic: alcoholism and gender in American modernist fiction.Publisher: Amherst, MA * University of Massachusetts Press;Source: xi + 157 pp.Year: 1994
Title: Who is responsible for irresponsible drinking? (Commentary.)Year: 2004Journal: Addiction 99(11): 1376ISSN: 0965-2140 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: A whole new ball game in beer.Year: 1994Journal: Fortune 130: 79-80, 84, 86,
Title: Why did they make such a fuss?: Don Birnam's emotional barometer.Year: 1991Journal: Dionysos 3 (No. 1): 11-16,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Why kids are the way they are.Year: 1994Journal: Adolescence 7 (No. 2): 52-54,
Title: Why kids are the way they are.Year: 1994Journal: Adolescence 7 (No. 2): 52-54,
Title: Will Budweiser become the "official beer" of the 2002 Winter Olympics? If the organizing committee listens to local sentiment, the answer will be a resounding "NO!"Year: 1997Journal: Bottom Line on Alcohol in Society 18(No. 3): 78-80,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Wine and poses.Year: 1993Journal: Bottom Line on Alcohol in Society 14 (No. 2): 26-35,ISSN: 0891-6950 Full text availability is for Rutgers access only
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Title: Wine coolers: they're not a "soft" drink. The Second National Conference on Alcohol Abuse and Alcoholism October 30-November 2, 1988.Publisher: Rockville, MDYear: 1989
Title: Witness to the fire: creativity & the veil of addiction.Publisher: Boston * ShambhalaSource: xviii + 390 pp.Year: 1989
Title: A woman writing under the influence: Djuna Barnes and Nightwood.Year: 1992Journal: Dionysos 4 (No. 2): 3-14,ISSN: 1044-4149 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Women's issues in alcohol use and cigarette smoking.Publisher: Newbury Park, CA * SAGE Publications;Source: Chap. 12, pp. 274-306. In: Baer, J. S., Marlatt, G. A. and McMahon, R. J., eds. Addictive behaviors across the life span: prevention, treatment, and policy issues. ix + 358 pp.Year: 1993
Title: Women under the influence.Publisher: Baltimore * Johns Hopkins University PressSource: xi + 292 pp.Year: 2006
Title: Working with mass media. (Technical Assistance Bulletin.)Publisher: Rockville, MD * National Clearinghouse for Alcohol and Drug Information;Source: 24 pp.Year: 1998 * 1998
Title: Would we all be better off if we quit fighting with the alcohol industry and worked together to prevent teenage drinking and other alcohol-related problems?Year: 1997Journal: Bottom Line on Alcohol in Society 18 (No. 1): 10-28,ISSN: 0891-6950 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: 'You don't have to be a man...'Year: 1990Journal: Prevention File 5 (No. 2): 6-7,ISSN: 1065-3961 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Young adults' perceptions of warnings and risks associated with alcohol consumption.Year: 1992Journal: Journal of Public Policy and Marketing 11: 96-103,ISSN: 0743-9156 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Young driver involvement in severe car crashes.Year: 1987Journal: Alcohol-Drugs and Driving 3 (Nos. 3-4): 63-78,ISSN: 0891-7086 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only
Title: Young people's involvement in a substance misuse communications campaign.Year: 2004Journal: Drugs-Education Prevention and Policy 11(5): 391-405ISSN: 0968-7637 Full text availability is for Rutgers access only
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Title: Youth and alcohol in television stories, with suggestions to the industry for alternative portrayals.Year: 1988Journal: Adolescence 32: 533-550,
Title: Youth and alcohol: a national survey--do they know what they're drinking?Publisher: Washington, DC * Govt Print. Off.;Source: ii + 14 pp. + appendix.Year: 1991
Title: Youth and drugs: society's mixed messages.Publisher: Washington, CD * Govt Print. Off.;Source: (OSAP Prevention Monogr. No. 6) viii + 174 pp.Year: 1990
Title: Youth and drugs: society's mixed messages. (OSAP Prevent. Monogr. No. 6.)Publisher: Washington * Govt Print. Off.;Source: viii + 174 pp.Year: 1990
Title: Youth exposure to alcohol ads on television, 2002: from 2001 to 2002, alcohol's adland grew vaster. (Executive Summary.)Publisher: Washington, D.C. * Center on Alcohol Marketing and YouthSource: 12 pp.Year: 2004
Title: Youth exposure to radio advertising for alcohol--United States, Summer 2003.Publisher: Washington * Center on Alcohol Marketing and Youth;Source: 3 pp.Year: 2004
Title: The youth of Ireland.Publisher: Dublin * Liffey PressSource: Chap. 5, pp. 103-112. In: MacLachlan, M. and Smyth, C., eds. Binge drinking and youth culture: alternative perspectives. 155 pp.Year: 2004
Title: Youth overexposed: alcohol advertising in magazines, 2001 to 2003Year: 2005Journal: 20 pp. Washington; Center on Alcohol Marketing and Youth
Title: Youth see more TV commercials for beer than for sneakers, gum or jeans.Year: 2003Journal: The Globe, No. 2: 20-22ISSN: 1460-9142 Full text availability is for Rutgers access only
Full text availability is for Rutgers access only